He therefore effectively uses the negative zone in web design.
Passive space, also called the Japanese term “Mo”, is one of the most fundamental design concepts of visual art. The most common is the space around and between the subject (or people). Although sometimes called “white space”, this term is actually misleading. Passive space does not have to be white. It should not be monochrome. Thus, it is possible that people sometimes confuse simple design with negative space, although some busy designs somehow use a lot of negative space.
When space and objects are well defined, negative space can sometimes become a “real” object of education. This leads to an optical illusion, a reflection on the earth. This special effect was very new for logo designers.
I think the reason some of us are not interested in space is that they think it’s a “content shortage” or a void. In fact, subject and space are two sides of the same coin. We distinguish the two because our mind has a dual nature. But the truth is that there will be no subject without space or place without subject. Space and object are mutually defined and can not be found together.
Balance and flow design.
As soon as you see the room, as in all other parts of the forest, you realize that it must also be balanced. Some designers suggest maintaining a 50/50 ratio between positive and negative spaces. This course can not be treated as a strict rule, but it can serve as a useful point of reference.
The advantage of balanced space is that it offers our eyes a place of rest. Let the place breathe, giving a sense of peace and tranquility. Space can also play a more functional role in determining the flow of website design. We tend to decorate every inch of the screen with text or graphics because we think this can appeal to the visitor. The failure of this approach is that users, in most cases, do not wish to participate. People are very busy and do not have the time to read long paragraphs or meditate on images rich in images. Instead, users scan websites and block new Web interfaces to find the information they are tracking. Smart use of space can help organize content and guide viewers through more perfect channels. Of course, you can not force the visitor to see the site in a particular order, but you can reduce self-exploration by using space as a navigation device.
Passive space is a luxury.
The intensive use of space is often associated with luxury brands. The reason is very simple. Precious Content It can be used to post all kinds of promotional information and branding images. In this context, empty space is a loss of content. Waste can only be allowed by rich companies.
Passive space can give more security to the design. When a website is busy with content, it may seem that each item is screaming for attention. In addition to the confusion of the visitors and the obstruction of the site, they also work at work with despair. If you use a negative range, you can easily indicate that the maturity of your content is obvious and, on the other hand, the design aims to improve the user experience.
Passive space in web design.
There are many ways to incorporate negative aspects into the design of a website. The most obvious candidates are margins and cylinders. The main difficulty is that we do not generally recognize the negative space created by these properties. However, if we pay attention, we find that even a slight spatial disturbance can alter the structure of the content and the flow of design. By identifying elements independently of the use of edges or pads, you can determine the relationship between them.
Passive space functions effectively as a framing device. If you follow the proximity principle, you can create some of the following initial characteristics of the content structure:
Goodwill The empty space around an important item that visitors should easily notice (such as the page title or the action request button) can be intuitively placed in the content hierarchy.
Assembly Some elements have a similar arrangement in the information structure.
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